A Maternity-Only Modeling Agency Now Exists, Thanks To One Model Mom

Posted by Liza Elliott-Ramirez December - 16 - 2013
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stylecaster expecting models

Photo: Getty

Original article written by Julie Gerstein in StyleCaster

When model Liza Elliott-Ramirez became pregnant with her first child, she hid her pregnancy for as long as possible, hiding her belly until her second trimester. But as soon as she began showing, the work dried up. She was told to wait until she was “back in shape” before giving her agency a call.

Frustrated and annoyed, Elliott-Ramirez figured there were tons of other women out there just like her, women whose modeling careers were in limbo as they attempted to go on with the regular business of having families. So she created a modeling agency specifically for expectant mothers. Her agency Expecting Models handles a roster of moms-to-be who star in shoots for clients like Target, Old Navy and Fit Pregnancy magazine.

Once they give birth, many of Elliott-Ramirez’s models move on to the company’s Real Families division, where they’ll pose with their children for infant formula ads or car seats.

The niche nature of her business means she’s cornered the market on pregnant models, beating out mainstream agencies like Ford or Wilhemina when it comes to selection. “Ford, Wilhelmina, Elite — they’re not going to get all the calls,” Elliott-Ramirez told the New York Times. “That’s not their specialty. That’s like shopping at Home Depot, expecting to find great pasta.”

Right now, Elliott-Ramirez has around 200 models in her stable, though her roster is, naturally, always changing. The need, though, for pregnant models, continues to grow — maternity clothing is projected to be a nearly $5 billion dollar industry by 2015. That’s a lot of maternity panel pants.

7 Responses so far.

  1. Lourdes Romero says:

    Hello, I’m a model and expecting a baby, due date June 17th. I would like to be part of your agency

    • Liza Elliott-Ramirez says:

      To all models and talent, please fill out the form bellow and we will review your information and contact you if we are interested in representing you. Due to the high volume of submissions please understand that we cannot respond to every entry. Thank you and best of luck. http://thestorkmagazine.com/submit/

  2. Jackie says:

    I’m currently 6 months pregnant, due date is March 30. I would like more information please. Looking forward to speaking with you. Thank you!

    • Liza Elliott-Ramirez says:

      To all models and talent, please fill out the form bellow and we will review your information and contact you if we are interested in representing you. Due to the high volume of submissions please understand that we cannot respond to every entry. Thank you and best of luck. http://thestorkmagazine.com/submit/

  3. Irina says:

    I am a mode and actress, expecting a baby Apr. 30. Would love to model/act for your agency

    • Liza Elliott-Ramirez says:

      To all models and talent, please fill out the form bellow and we will review your information and contact you if we are interested in representing you. Due to the high volume of submissions please understand that we cannot respond to every entry. Thank you and best of luck. http://thestorkmagazine.com/submit/

  4. elissie Henderson says:

    I’m interested in maternity modeling. would love to hear back from you.