The biggest mistake maternity designers make is not embracing a pregnant body. Woman have come a long way since moo moo’s in hiding for 9 months. Pregnant celebrities are driven by the dozens to flaunt their pregnant bump. So why are companies still padding?
Over the last decade, I’ve watched maternity designers try to save a buck by stuffing a prosthetic belly in a non-pregnant body in hopes of ringing home truth. Interestingly enough, most if not all pregnant designers end back to square one. The American Woman knows what to look for when they shop. In this day and age when pregnancy fashion has been a well sought after topic, you just can’t fake the real deal.
At a glance, do they think they are fooling pregnant women? I think not. For most expecting moms, it’s obvious. How can you fool a pregnant mom-to-be whose body is doing what a real pregnant body is supposed to do?
Today’s real mom revolts against a fake belly in a maternity campaign. Most women can glaze over an entire catalog and know who is padded and who is real. It’s not that hard to figure out especially since We’ve been there, done that.
Needless to say, I’m delighted to see 90% of pregnant designers avoiding the single biggest mistake maternity designers make. It’s important to understand the needs of today’s expecting mom. Additionally its advantageous for maternity designers to understand their market, pregnancy!